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Alexa rank is not the same with Google Page Rank. But some earning online program in internet appreciates blogs with good Alexa Rank. Your webpage will count has good alexa rank if it shows a small number.
Here are some ways to increase your Alexa Rank:

1. Install Alexa Rank Widget on your sidebar
Do not feel ashamed if your Alexa Rank is 5 million for example. Just put the code to your sidebar which you can get at www.alexa.com

2. Install Alexa plugin
Internet Explorer can use the Alexa toolbar, but some webmaster don’t like to install it because it has possibility that Alexa Toolbar for Internet Explorer can bring malware into your computer. So, I use firefox to install the Alexa toolbar.

Those ways above are actually able to increase Alexa Rank position that you have. But to optimize it you can also take these tips:

1. Create a posting about Alexa.
Post an article about Alexa, these tips, and other things about Alexa Rank just like what I do now.

2. Create a Plugin for Alexa installation.
This can attract visitors to come to download a plugin that will ultimately improve the position of Alexa Rank.

3. Create themes for Blog / CMS
Please see the blog/website that has themes, they are rarely has bad Alexa Rank.

4. Increase your Traffic.
To increase your traffic is simply by writing interesting articles that useful for readers. Join with an aggregator (if necessary, make your own aggregator) can increase traffic to visit your blog/website.

5. Join appropriate mailing list / forum with your blog’s material.
Why must appropriate with the material? Because most of them are only intend to send spam to hurt your bog/website’s performance. The easiest way to attract someone to come visit you blog is to leave your website/blog’s link on the signature, along with a brief description of the contents.

Related posts:

1. Alexa Rank Updates on Day 10 Each Month
2. My Blog Finally Get a Compete Rank!
3. How to Find DoFollow Blog and Increase Your Page Rank for FREE?
4. Making a Popular Blog
5. Checking Your Blog